{"id":915,"date":"2018-01-29T18:39:50","date_gmt":"2018-01-29T18:39:50","guid":{"rendered":"http:\/\/impactpossible.com\/voice\/?p=915"},"modified":"2018-01-29T18:45:49","modified_gmt":"2018-01-29T18:45:49","slug":"rlacc-2018-annual-report-marketing-communications-division","status":"publish","type":"post","link":"http:\/\/impactpossible.com\/voice\/index.php\/2018\/01\/29\/rlacc-2018-annual-report-marketing-communications-division\/","title":{"rendered":"RLACC 2017 Annual Report – Marketing Communications Division"},"content":{"rendered":"

As seen in the February edition of the Chamber Voice<\/em>, the 2017 Annual Report offers a summary of each Rogers-Lowell Area Chamber of Commerce division’s accomplishments in 2017. An extended version of each division will be profiled on the Voice of Business<\/em> Blog.\u00a0The first department summarized is Marketing Communications.<\/p>\n

Marketing Communications<\/strong><\/p>\n

Chamber Voice and The Good Life <\/em><\/strong>| Print Publications<\/strong><\/p>\n

Published and distributed the Chamber Voice <\/em>for January, February (2016 Annual Report<\/em>), March (2017 Business Plan<\/em>), and April through December.<\/p>\n

The Good Life 2017-18 Visitors and Relocation Guide<\/em> production\u00a0was completed for a March 23 delivery date. Distribution was ongoing at state welcome centers and in Northwest Arkansas during 2017.<\/p>\n

RogersLowell.com | Blog: \u201cThe Voice of Business\u201d <\/strong><\/p>\n

The RogersLowell.com<\/em> website traffic through December 31 had a total of 135,531 Visits<\/strong> (increase of 23 percent over 2016) and 236,715 Page Views<\/strong>. Staff updated web content and deployed SEO to increase visits. Staff relaunched the Blog at http:\/\/impactpossible.com\/voice\/<\/a>.<\/p>\n

Top Categories Searched & Number of Times each Category Displayed:
\nJanuary 1 through December 31, 2017<\/strong>
\nBanquet\/Meeting Rooms\u00a0 \u00a0=\u00a0 2,510
\nTrash Services\u00a0 =\u00a0 2,096
\nManufacturers\u00a0 =\u00a0 \u00a0840
\nContractors \u2013 Building, General, Home\u00a0 \u00a0 =\u00a0 \u00a0811
\nClinics & Medical Groups\u00a0 =\u00a0 777
\nEmployment Agencies\/Services\u00a0 \u00a0 =\u00a0 746
\nInsurance\u00a0 \u00a0=\u00a0 725
\nReal Estate \u2013 Commercial and Residential\u00a0 \u00a0=\u00a0 \u00a0600
\nHotels\/Motels\u00a0 \u00a0=\u00a0 \u00a0 550
\nRestaurants \u2013 ALL\u00a0 \u00a0=\u00a0 \u00a0 529<\/p>\n

Most Popular Chamber Events on the Website Calendar (in order):
\nJanuary 1 through December 31, 2017
\n<\/strong>2017 Buddy Bass\u00a0 =\u00a0 2,751
\n2017 NWA Spring Job Fair\u00a0 =\u00a0 2,249
\n95th<\/sup> Annual Banquet\u00a0 =\u00a0 2,055
\nB2B Networking Breakfast | April 26, 2017\u00a0 =\u00a0 1,233
\n2017 Thank A Teacher & Education Fair\u00a0 = 1,079
\n2017 B2B VIP Registration\u00a0 =\u00a0 1,030
\n2017 Spring Golf Tournament\u00a0 \u00a0=\u00a0 984
\nChamber University | SSS Insurance Solutions\u00a0 =\u00a0 \u00a0694
\nBusiness After Hours | April 20, 2017\u00a0 =\u00a0 \u00a0626
\nVisit Rogers Tourism Talk | March 24, 2017\u00a0 =\u00a0 603<\/p>\n

Website Traffic<\/strong><\/p>\n

Google Analytics Dashboard | Data through 12\/31\/17 <\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\n
\nVisits<\/strong><\/td>\n
\nPage Views<\/strong><\/td>\n
\nPages
\n\/Visit<\/strong><\/td>\n
\nNew Visits<\/strong><\/td>\n
\nUnique
\nVisitors<\/strong><\/td>\n
\nUnique Home Page
\nViews<\/strong><\/td>\n
\nMobile
\n& Tablet
\nVisits<\/strong><\/td>\n<\/tr>\n

\nJan-17<\/strong><\/td>\n
\n10,778<\/strong><\/td>\n
\n20,520<\/strong><\/td>\n
\n2.0<\/strong><\/td>\n
\n56%<\/strong><\/td>\n
\n6,829<\/strong><\/td>\n
\n2,437<\/strong><\/td>\n
\n4,090<\/strong><\/td>\n<\/tr>\n

\nFeb-17<\/strong><\/td>\n
\n10,181<\/strong><\/td>\n
\n19,140<\/strong><\/td>\n
\n2.0<\/strong><\/td>\n
\n58%<\/strong><\/td>\n
\n6,730<\/strong><\/td>\n
\n2,320<\/strong><\/td>\n
\n3,691<\/strong><\/td>\n<\/tr>\n

\nMar-17<\/strong><\/td>\n
\n12,230<\/strong><\/td>\n
\n22,193<\/strong><\/td>\n
\n2.0<\/strong><\/td>\n
\n61%<\/strong><\/td>\n
\n8,373<\/strong><\/td>\n
\n2,167<\/strong><\/td>\n
\n4,780<\/strong><\/td>\n<\/tr>\n

\nApr-17<\/strong><\/td>\n
\n11,723<\/strong><\/td>\n
\n20,001<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n64%<\/strong><\/td>\n
\n8,304<\/strong><\/td>\n
\n1,967<\/strong><\/td>\n
\n5,237<\/strong><\/td>\n<\/tr>\n

\nMay-17<\/strong><\/td>\n
\n12,748<\/strong><\/td>\n
\n21,705<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n62%<\/strong><\/td>\n
\n8,866<\/strong><\/td>\n
\n2,363<\/strong><\/td>\n
\n5,845<\/strong><\/td>\n<\/tr>\n

\nJune-17<\/strong><\/td>\n
\n11,146<\/strong><\/td>\n
\n19,146<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n62%<\/strong><\/td>\n
\n7,745<\/strong><\/td>\n
\n1,941<\/strong><\/td>\n
\n4.390<\/strong><\/td>\n<\/tr>\n

\nJuly-17<\/strong><\/td>\n
\n12,551<\/strong><\/td>\n
\n20,968<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n64%<\/strong><\/td>\n
\n8,943<\/strong><\/td>\n
\n2,053<\/strong><\/td>\n
\n5,329<\/strong><\/td>\n<\/tr>\n

\nAug-17<\/strong><\/td>\n
\n12,986<\/strong><\/td>\n
\n24,666<\/strong><\/td>\n
\n1.9<\/strong><\/td>\n
\n61%<\/strong><\/td>\n
\n8,974<\/strong><\/td>\n
\n2,111<\/strong><\/td>\n
\n5,228<\/strong><\/td>\n<\/tr>\n

\nSep-17<\/strong><\/td>\n
\n10,596<\/strong><\/td>\n
\n18,108<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n63%<\/strong><\/td>\n
\n7,470<\/strong><\/td>\n
\n1,860<\/strong><\/td>\n
\n4,409<\/strong><\/td>\n<\/tr>\n

\nOct-17<\/strong><\/td>\n
\n11,847<\/strong><\/td>\n
\n19,614<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n64%<\/strong><\/td>\n
\n8,424<\/strong><\/td>\n
\n2,036<\/strong><\/td>\n
\n4,977<\/strong><\/td>\n<\/tr>\n

\nNov-17<\/strong><\/td>\n
\n10,325<\/strong><\/td>\n
\n16,796<\/strong><\/td>\n
\n1.6<\/strong><\/td>\n
\n66%<\/strong><\/td>\n
\n7,580<\/strong><\/td>\n
\n1,697<\/strong><\/td>\n
\n4,251<\/strong><\/td>\n<\/tr>\n

\nDec-17<\/strong><\/td>\n
\n8,420<\/strong><\/td>\n
\n13,858<\/strong><\/td>\n
\n1.7<\/strong><\/td>\n
\n65%<\/strong><\/td>\n
\n6,135<\/strong><\/td>\n
\n1,653<\/strong><\/td>\n
\n3,560<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Email Communications | Weekly eNews<\/strong>
\n<\/strong>\u201cMonday Memo\u201d<\/u><\/strong> | Data through 12\/31\/17<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nMessages Sent<\/strong><\/td>\nTotal Distribution<\/strong><\/td>\nEmail Avg.\/Wk.<\/strong><\/td>\nAvg. Message Opens\/Week<\/strong><\/td>\nAvg. Clicks\/Week<\/strong><\/td>\n<\/tr>\n
Jan-17<\/strong><\/td>\n5<\/strong><\/td>\n14,598<\/strong><\/td>\n2,919<\/strong><\/td>\n742 or 25.5%<\/strong><\/td>\n69 or 9%<\/strong><\/td>\n<\/tr>\n
Feb-17<\/strong><\/td>\n4<\/strong><\/td>\n11,553<\/strong><\/td>\n2,888<\/strong><\/td>\n736 or 25.5%<\/strong><\/td>\n65 or 9%<\/strong><\/td>\n<\/tr>\n
Mar-17<\/strong><\/td>\n4<\/strong><\/td>\n11,484<\/strong><\/td>\n2,871<\/strong><\/td>\n744 or 26%<\/strong><\/td>\n69 or 9%<\/strong><\/td>\n<\/tr>\n
Apr-17<\/strong><\/td>\n4<\/strong><\/td>\n11,460<\/strong><\/td>\n2,865<\/strong><\/td>\n781 or 27%<\/strong><\/td>\n75 or 10%<\/strong><\/td>\n<\/tr>\n
May-17<\/strong><\/td>\n5<\/strong><\/td>\n14,251<\/strong><\/td>\n2,850<\/strong><\/td>\n730 or 26%<\/strong><\/td>\n66 or 9%<\/strong><\/td>\n<\/tr>\n
Jun-17<\/strong><\/td>\n4<\/strong><\/td>\n11,349<\/strong><\/td>\n2,837<\/strong><\/td>\n738 or 26%<\/strong><\/td>\n63 or 9%<\/strong><\/td>\n<\/tr>\n
Jul-17<\/strong><\/td>\n5<\/strong><\/td>\n14,179<\/strong><\/td>\n2,836<\/strong><\/td>\n686 24.5%<\/strong><\/td>\n67 or 10%<\/strong><\/td>\n<\/tr>\n
Aug-17<\/strong><\/td>\n4<\/strong><\/td>\n11,383<\/strong><\/td>\n2,846<\/strong><\/td>\n745 or 26.5%<\/strong><\/td>\n99 or 13%<\/strong><\/td>\n<\/tr>\n
Sep-17<\/strong><\/td>\n4<\/strong><\/td>\n11,406<\/strong><\/td>\n2,852<\/strong><\/td>\n701 or 25%<\/strong><\/td>\n93 or 13%<\/strong><\/td>\n<\/tr>\n
Oct-17<\/strong><\/td>\n5<\/strong><\/td>\n14,285<\/strong><\/td>\n2,857<\/strong><\/td>\n721 or 26%<\/strong><\/td>\n78 or 11%<\/strong><\/td>\n<\/tr>\n
Nov-17<\/strong><\/td>\n4<\/strong><\/td>\n11,478<\/strong><\/td>\n2,870<\/strong><\/td>\n684 or 24% <\/strong><\/td>\n67 or 10%<\/strong><\/td>\n<\/tr>\n
Dec-17<\/strong><\/td>\n4<\/strong><\/td>\n11,569<\/strong><\/td>\n2,892<\/strong><\/td>\n706 or 25%<\/strong><\/td>\n60 or 8.5%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cCalendar at a Glance\u201d<\/u><\/strong> | Data through 12\/31\/17<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nMessages Sent<\/strong><\/td>\nTotal Distribution<\/strong><\/td>\nEmail Avg.\/Wk.<\/strong><\/td>\nAvg. Message Opens\/Week<\/strong><\/td>\nAvg. Clicks\/Week<\/strong><\/td>\n<\/tr>\n
Jan-17<\/strong><\/td>\n4<\/strong><\/td>\n11,353<\/strong><\/td>\n2,838<\/strong><\/td>\n726 or 26%<\/strong><\/td>\n48 or 7%<\/strong><\/td>\n<\/tr>\n
Feb-17<\/strong><\/td>\n4<\/strong><\/td>\n11,310<\/strong><\/td>\n2,862<\/strong><\/td>\n716 or 25%<\/strong><\/td>\n45 or 6%<\/strong><\/td>\n<\/tr>\n
Mar-17<\/strong><\/td>\n5<\/strong><\/td>\n14,023<\/strong><\/td>\n2,804<\/strong><\/td>\n727 or 26%<\/strong><\/td>\n54 or 7.5%<\/strong><\/td>\n<\/tr>\n
Apr-17<\/strong><\/td>\n4<\/strong><\/td>\n11,178<\/strong><\/td>\n2,794<\/strong><\/td>\n715 or 25.5%<\/strong><\/td>\n43 or 6%<\/strong><\/td>\n<\/tr>\n
May-17<\/strong><\/td>\n4<\/strong><\/td>\n11,134<\/strong><\/td>\n2,784<\/strong><\/td>\n696 or 25.5%<\/strong><\/td>\n45 or 6%<\/strong><\/td>\n<\/tr>\n
Jun-17<\/strong><\/td>\n5<\/strong><\/td>\n13,864<\/strong><\/td>\n2,772<\/strong><\/td>\n679 or 24.5%<\/strong><\/td>\n48 or 7%<\/strong><\/td>\n<\/tr>\n
Jul-17<\/strong><\/td>\n4<\/strong><\/td>\n11,074<\/strong><\/td>\n2,769<\/strong><\/td>\n682 or 25%<\/strong><\/td>\n49 or 7%<\/strong><\/td>\n<\/tr>\n
Aug-17<\/strong><\/td>\n5<\/strong><\/td>\n13,914<\/strong><\/td>\n2,783<\/strong><\/td>\n689 or 25%<\/strong><\/td>\n35 or 5%<\/strong><\/td>\n<\/tr>\n
Sep-17<\/strong><\/td>\n4<\/strong><\/td>\n11,159<\/strong><\/td>\n2,790<\/strong><\/td>\n675 or 24.5%<\/strong><\/td>\n40 or 6%<\/strong><\/td>\n<\/tr>\n
Oct-17<\/strong><\/td>\n4<\/strong><\/td>\n11,162<\/strong><\/td>\n2,791<\/strong><\/td>\n669 or 24%<\/strong><\/td>\n41 or 6%<\/strong><\/td>\n<\/tr>\n
Nov-17<\/strong><\/td>\n5<\/strong><\/td>\n14,019<\/strong><\/td>\n2,804<\/strong><\/td>\n634 or 23%<\/strong><\/td>\n35 or 5%<\/strong><\/td>\n<\/tr>\n
Dec-17<\/strong><\/td>\n4<\/strong><\/td>\n11,304<\/strong><\/td>\n2,826<\/strong><\/td>\n670 or 24%<\/strong><\/td>\n33 or 5%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cNWA Emerging Leaders Monthly e-Newsletter\u201d<\/u><\/strong> | Data through 12\/31\/17<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nMessages Sent<\/strong><\/td>\nTotal Distribution<\/strong><\/td>\nAvg. Message Opens\/Mo.<\/strong><\/td>\nAvg. Clicks\/Mo.<\/strong><\/td>\n<\/tr>\n
Jan-17<\/strong><\/td>\n0<\/strong><\/td>\nN\/A<\/strong><\/td>\nN\/A<\/strong><\/td>\nN\/A<\/strong><\/td>\n<\/tr>\n
Feb-17<\/strong><\/td>\n0<\/strong><\/td>\nN\/A<\/strong><\/td>\nN\/A<\/strong><\/td>\nN\/A<\/strong><\/td>\n<\/tr>\n
Mar-17<\/strong><\/td>\n3<\/strong><\/td>\n1,871<\/strong><\/td>\n620 or 33%<\/strong><\/td>\n36 or 5%<\/strong><\/td>\n<\/tr>\n
Apr-17<\/strong><\/td>\n1<\/strong><\/td>\n624<\/strong><\/td>\n204 or 34.5%<\/strong><\/td>\n27 or 13%<\/strong><\/td>\n<\/tr>\n
May-17<\/strong><\/td>\n2<\/strong><\/td>\n1,257<\/strong><\/td>\n354 or 28%<\/strong><\/td>\n35 or 10%<\/strong><\/td>\n<\/tr>\n
Jun-17<\/strong><\/td>\n2<\/strong><\/td>\n1,276<\/strong><\/td>\n376 or 29%<\/strong><\/td>\n63 or 17%<\/strong><\/td>\n<\/tr>\n
Jul-17<\/strong><\/td>\n3<\/strong><\/td>\n1,405<\/strong><\/td>\n516 or 37%<\/strong><\/td>\n83 or 16%<\/strong><\/td>\n<\/tr>\n
Aug-17<\/strong><\/td>\n1<\/strong><\/td>\n624<\/strong><\/td>\n204 or 34.5%<\/strong><\/td>\n26 or 12%<\/strong><\/td>\n<\/tr>\n
Sep-17<\/strong><\/td>\n1<\/strong><\/td>\n632<\/strong><\/td>\n161 or 27%<\/strong><\/td>\n16 or 10%<\/strong><\/td>\n<\/tr>\n
Oct-17<\/strong><\/td>\n2<\/strong><\/td>\n903<\/strong><\/td>\n227 or 25%<\/strong><\/td>\n77 or 33%<\/strong><\/td>\n<\/tr>\n
Nov-17<\/strong><\/td>\n1<\/strong><\/td>\n650 <\/strong><\/td>\n182 or 30%<\/strong><\/td>\n29 or 16%<\/strong><\/td>\n<\/tr>\n
Dec-17<\/strong><\/td>\n1<\/strong><\/td>\n647<\/strong><\/td>\n131 or 20%<\/strong><\/td>\n18 or 14%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Social Media Summary:<\/strong> Through 12\/31\/17 | Total Audience Size = 24,050<\/strong><\/p>\n