{"id":1411,"date":"2019-03-04T16:54:12","date_gmt":"2019-03-04T16:54:12","guid":{"rendered":"http:\/\/impactpossible.com\/voice\/?p=1411"},"modified":"2019-03-04T18:03:25","modified_gmt":"2019-03-04T18:03:25","slug":"rlacc-2019-business-plan-member-services-division","status":"publish","type":"post","link":"http:\/\/impactpossible.com\/voice\/index.php\/2019\/03\/04\/rlacc-2019-business-plan-member-services-division\/","title":{"rendered":"RLACC 2019 Business Plan: Member Services Division"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As seen in the March edition of the Chamber Voice, the 2019 Business Plan was created to introduce you to the Strategic Plan\u2019s Critical Success Factors and supporting Program of Work. Our mission is \u201cto be the voice of business, to promote and initiate responsible economic growth, and to address community challenges in the Rogers-Lowell Area and region.\u201d We\u2019re celebrating our 97th year as the premier advocacy organization for business and we take our leadership role of being the Keeper of the Community Vision and Voice of Business seriously.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To accomplish our mission, we\u2019re growing business and building community through mission-based strategic focus areas and increased collaboration with our members, partners and investors. Strategic areas\u00a0of focus include economic development, downtown development, workforce recruitment and retention, government affairs, small business outreach, destination marketing, community education and leadership programs, and long-range community planning to improve quality of life. Below is the Business Plan for the Member Services Division.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Member Services<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Member Services Division provides over-the-top customer service for the membership of the Rogers-Lowell Area Chamber of Commerce by providing valuable services and programming which delivers a return on their investment. Member Services impacts the Chamber\u2019s members by offering business building events and educational opportunities that support local businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Strategic Focus Areas:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Invigorate Membership Team<\/li><li>Provide Financial Stability to the organization<\/li><li>Enhance Value Proposition to Customers\/Members\/Partners\/Investors<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Division Goals:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase Annual Member Value<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SMARTY Objective:<\/em><br>1.  Increase investment in Membership Services programs to provide financial stability for organization<br><br><em>Actions (Strategies and Tactics):<\/em><br><strong>&#8211;<\/strong>Craft new messaging to showcase &#8216;investment&#8217; versus &#8216;dues&#8217;<br><strong>&#8211;<\/strong>Identify member segments and develop unique value propositions for each member segments<br><strong>&#8211;<\/strong>Meet with key members to determine desired outcomes \/ reasons for membership<br><strong>&#8211;<\/strong>Develop individual contribution plans for key members<br><strong>&#8211;<\/strong>Develop new engagement strategies to increase revenue and decrease AR <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Provide Five-Star Customer Service to Both Internal and External Customers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SMARTY Objective:<\/em><br>1.  Deliver over-the-top customer service to provide higher member retention and increased investment.<br><br><em>Actions (Strategies and Tactics):<\/em><br><strong>&#8211;<\/strong>Provide professional development\/cross-training on product knowledge\/processes and procedures to better serve internal customers<br><strong>&#8211;<\/strong>Equip Member Services and Customer Service staff as experts in delivering Chamber value<br><strong>&#8211;<\/strong>Develop baseline customer service tracking survey for external customers<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Provide Value-Added Member Benefits<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SMARTY Objective:<br>1.  Deliver relevant and necessary products and services to establish RLACC as a leading community organization so that all will want to participate and invest.<br><br><em>Actions (Strategies and Tactics):<\/em><br><strong>&#8211;<\/strong>Research and offer relevant, unique and informative programming<br><strong>&#8211;<\/strong>Evaluate outcomes by implementing event surveys to gauge satisfaction with programming<br><strong>&#8211;<\/strong>Continue to refine comprehensive member retention plan<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Develop Plan to Become a Data-Driven Sales Team<ul><li><\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SMARTY Objective:<\/em><br>1.  Utilize Accrisoft\u2019s new capabilities to set benchmarks and utilize data to track results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As seen in the March edition of the Chamber Voice, the 2019 Business Plan was created to introduce you to the Strategic Plan\u2019s Critical Success Factors and supporting Program of Work. Our mission is \u201cto be the voice of business, to promote and initiate responsible economic growth, and to address community challenges in the Rogers-Lowell [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1,203],"tags":[1248,1247,633,352,289],"class_list":["post-1411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chambernews","category-seasonal","tag-jacque-eakins","tag-jeff-oneill","tag-marni-rogers","tag-member-services","tag-shelle-summers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/impactpossible.com\/voice\/wp-content\/uploads\/2019\/02\/BusinessPlan_2019_Cover.jpg?fit=750%2C975","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8RhO8-mL","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/posts\/1411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/comments?post=1411"}],"version-history":[{"count":2,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/posts\/1411\/revisions"}],"predecessor-version":[{"id":1419,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/posts\/1411\/revisions\/1419"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/media\/1398"}],"wp:attachment":[{"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/media?parent=1411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/categories?post=1411"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/impactpossible.com\/voice\/index.php\/wp-json\/wp\/v2\/tags?post=1411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}