RLACC 2017 Annual Report – Marketing Communications Division

by | Jan 29, 2018 | Chamber News Article, Seasonal News and Events

As seen in the February edition of the Chamber Voice, the 2017 Annual Report offers a summary of each Rogers-Lowell Area Chamber of Commerce division’s accomplishments in 2017. An extended version of each division will be profiled on the Voice of Business Blog. The first department summarized is Marketing Communications.

Marketing Communications

Chamber Voice and The Good Life | Print Publications

Published and distributed the Chamber Voice for January, February (2016 Annual Report), March (2017 Business Plan), and April through December.

The Good Life 2017-18 Visitors and Relocation Guide production was completed for a March 23 delivery date. Distribution was ongoing at state welcome centers and in Northwest Arkansas during 2017.

RogersLowell.com | Blog: “The Voice of Business”

The RogersLowell.com website traffic through December 31 had a total of 135,531 Visits (increase of 23 percent over 2016) and 236,715 Page Views. Staff updated web content and deployed SEO to increase visits. Staff relaunched the Blog at http://impactpossible.com/voice/.

Top Categories Searched & Number of Times each Category Displayed:
January 1 through December 31, 2017
Banquet/Meeting Rooms   =  2,510
Trash Services  =  2,096
Manufacturers  =   840
Contractors – Building, General, Home    =   811
Clinics & Medical Groups  =  777
Employment Agencies/Services    =  746
Insurance   =  725
Real Estate – Commercial and Residential   =   600
Hotels/Motels   =    550
Restaurants – ALL   =    529

Most Popular Chamber Events on the Website Calendar (in order):
January 1 through December 31, 2017
2017 Buddy Bass  =  2,751
2017 NWA Spring Job Fair  =  2,249
95th Annual Banquet  =  2,055
B2B Networking Breakfast | April 26, 2017  =  1,233
2017 Thank A Teacher & Education Fair  = 1,079
2017 B2B VIP Registration  =  1,030
2017 Spring Golf Tournament   =  984
Chamber University | SSS Insurance Solutions  =   694
Business After Hours | April 20, 2017  =   626
Visit Rogers Tourism Talk | March 24, 2017  =  603

Website Traffic

Google Analytics Dashboard | Data through 12/31/17

 
Visits
Page Views
Pages
/Visit
New Visits
Unique
Visitors
Unique Home Page
Views
Mobile
& Tablet
Visits

Jan-17
10,778
20,520
2.0
56%
6,829
2,437
4,090

Feb-17
10,181
19,140
2.0
58%
6,730
2,320
3,691

Mar-17
12,230
22,193
2.0
61%
8,373
2,167
4,780

Apr-17
11,723
20,001
1.7
64%
8,304
1,967
5,237

May-17
12,748
21,705
1.7
62%
8,866
2,363
5,845

June-17
11,146
19,146
1.7
62%
7,745
1,941
4.390

July-17
12,551
20,968
1.7
64%
8,943
2,053
5,329

Aug-17
12,986
24,666
1.9
61%
8,974
2,111
5,228

Sep-17
10,596
18,108
1.7
63%
7,470
1,860
4,409

Oct-17
11,847
19,614
1.7
64%
8,424
2,036
4,977

Nov-17
10,325
16,796
1.6
66%
7,580
1,697
4,251

Dec-17
8,420
13,858
1.7
65%
6,135
1,653
3,560

Email Communications | Weekly eNews
“Monday Memo” | Data through 12/31/17

  Messages Sent Total Distribution Email Avg./Wk. Avg. Message Opens/Week Avg. Clicks/Week
Jan-17 5 14,598 2,919 742 or 25.5% 69 or 9%
Feb-17 4 11,553 2,888 736 or 25.5% 65 or 9%
Mar-17 4 11,484 2,871 744 or 26% 69 or 9%
Apr-17 4 11,460 2,865 781 or 27% 75 or 10%
May-17 5 14,251 2,850 730 or 26% 66 or 9%
Jun-17 4 11,349 2,837 738 or 26% 63 or 9%
Jul-17 5 14,179 2,836 686 24.5% 67 or 10%
Aug-17 4 11,383 2,846 745 or 26.5% 99 or 13%
Sep-17 4 11,406 2,852 701 or 25% 93 or 13%
Oct-17 5 14,285 2,857 721 or 26% 78 or 11%
Nov-17 4 11,478 2,870 684 or 24% 67 or 10%
Dec-17 4 11,569 2,892 706 or 25% 60 or 8.5%

“Calendar at a Glance” | Data through 12/31/17

  Messages Sent Total Distribution Email Avg./Wk. Avg. Message Opens/Week Avg. Clicks/Week
Jan-17 4 11,353 2,838 726 or 26% 48 or 7%
Feb-17 4 11,310 2,862 716 or 25% 45 or 6%
Mar-17 5 14,023 2,804 727 or 26% 54 or 7.5%
Apr-17 4 11,178 2,794 715 or 25.5% 43 or 6%
May-17 4 11,134 2,784 696 or 25.5% 45 or 6%
Jun-17 5 13,864 2,772 679 or 24.5% 48 or 7%
Jul-17 4 11,074 2,769 682 or 25% 49 or 7%
Aug-17 5 13,914 2,783 689 or 25% 35 or 5%
Sep-17 4 11,159 2,790 675 or 24.5% 40 or 6%
Oct-17 4 11,162 2,791 669 or 24% 41 or 6%
Nov-17 5 14,019 2,804 634 or 23% 35 or 5%
Dec-17 4 11,304 2,826 670 or 24% 33 or 5%

“NWA Emerging Leaders Monthly e-Newsletter” | Data through 12/31/17

  Messages Sent Total Distribution Avg. Message Opens/Mo. Avg. Clicks/Mo.
Jan-17 0 N/A N/A N/A
Feb-17 0 N/A N/A N/A
Mar-17 3 1,871 620 or 33% 36 or 5%
Apr-17 1 624 204 or 34.5% 27 or 13%
May-17 2 1,257 354 or 28% 35 or 10%
Jun-17 2 1,276 376 or 29% 63 or 17%
Jul-17 3 1,405 516 or 37% 83 or 16%
Aug-17 1 624 204 or 34.5% 26 or 12%
Sep-17 1 632 161 or 27% 16 or 10%
Oct-17 2 903 227 or 25% 77 or 33%
Nov-17 1 650 182 or 30% 29 or 16%
Dec-17 1 647 131 or 20% 18 or 14%

Social Media Summary: Through 12/31/17 | Total Audience Size = 24,050

  • Facebook
    • RLACC – 4,771 “Likes”, increase of 63 since November.
    • Visit Rogers – 5,614 “Likes”, increase of 73 since November.
    • NWA Emerging Leaders – 1,233 “Likes”, increase of eight (8) since November.
  • Twitter
    • RLACC – 5,181 “Followers”, increase of 17 since November.
    • Visit Rogers – 4,163 “Followers”, increase of 51 since November.
    • NWA Emerging Leaders – 1,460 “Followers”, increase of eight (8) since November.
  • LinkedIn
    • RLACC – 1,076 “Members”, no increase since November.
    • NWA Emerging Leaders – 552 “Members”, no increase since November.

Chamber News | Member News – RogersLowell.com
A total of 37 Chamber News and 262 Member News articles have been posted year-to-date.

Chamber Blog | “The Voice of Business “
Relaunched the Chamber’s Blog at http://impactpossible.com/voice/ with new content categories.

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